Odoo ERP for Entertainment

For toy and family entertainment companies that have outgrown spreadsheets and separate systems. Odoo connects your stores and online shop with your warehouse and accounts.

AzkaTech has set up Odoo for Toy Market Group, the company behind Toys4Less and Joué Club, and stays with your team after go-live.

Official Odoo Gold Partner. Implementing Odoo since 2015.

Colorful wooden learning toys

Who it’s for

Who We Set Up Odoo For

Toy Stores and Outlets

Chains that sell branded toys across many branches.

Baby and Maternity Stores

Shops that sell baby care products and family essentials.

Brand Distributors

Companies that represent international toy brands and supply other shops.

Multi-Company Groups

Groups that run retail and distribution as separate companies.

The problem

Problems Toy and Family Retailers Bring to Us

01

Too Many Systems

The tills and the online shop run on separate systems, so the numbers never match.

02

Stock You Can’t See

Stores run out in the busy season while the warehouse still has stock.

03

Offers Set Store by Store

Each branch sets up its promotions and loyalty points by hand.

04

Slow Group Reports

Each company keeps its own books, and group numbers are put together by hand.

01 · Stores and promotions

Toy Stores and Promotions Across Branches

Every branch sells on Odoo Point of Sale, and all of them work with the same stock. Promotions and loyalty points are set up once and then work in every store.

Before a busy season, you can see what each branch sold last year and move stock between stores ahead of the rush. For Toy Market Group, promotions and loyalty programs are managed centrally across all branches.

Example. A buy 2, get 1 free offer on one brand runs in all branches over the December holidays. It’s set up once and starts and ends on its own dates.

Who it’s for

Store managers and cashiers.

Outcome

Every branch runs the same offers and sees live stock.

Shelves of soft plush toys
Worker walking down a warehouse aisle between tall stock racks

02 · Stock and warehouses

Stock Right Across Stores and Warehouses

Each warehouse and each branch has its own stock in Odoo, and every movement between them is recorded. Staff scan barcodes when goods arrive and when they are picked, so counts stay accurate.

Each store can have a minimum level for every product. When stock drops below it, Odoo suggests a transfer or a new purchase. When a shipment arrives, freight and customs can be added to the product cost, so you see the real margin on each brand.

Example. In early December one branch has sold 40 of a best-seller and has 3 left, while the warehouse holds 200. Odoo suggests moving 30 to the branch before the weekend.

Who it’s for

Warehouse and purchasing teams.

Outcome

The warehouse and the stores work with the same numbers.

03 · Online shop

The Online Shop on the Same Stock

AzkaTech connects your online shop to Odoo, so orders and stock stay in sync. For Toy Market Group, we connected Shopify to Odoo across several warehouses and sales channels.

An online order reaches the warehouse right away, and the stock it uses is no longer shown as available in the stores. Read more about Odoo integration.

Example. An order placed online at 9 pm reserves the item from the same stock the stores sell, so a branch can’t sell the last piece by mistake.

Who it’s for

Online store and warehouse teams.

Outcome

Online and store sales share one stock.

Person packing an online order into a cardboard box
Three colleagues reviewing figures on a laptop in a meeting

04 · Group accounts

Several Companies and Brands in One Odoo

Each company in the group keeps its own accounts in Odoo, and head office still sees one set of group reports. When one company sells to another, Odoo records both sides of the deal.

Costs can be tagged by branch, so you see what each store earns. Wholesale customers get their own price lists, and their orders use the same stock as your stores.

Example. Retail and distribution are separate companies. When the distributor sells to the retail company, Odoo creates the matching bill on the other side, and the group report shows both companies together.

Who it’s for

Finance managers and owners.

Outcome

One view of the whole group.

How it works

Where a Toy Goes in Odoo

  1. OrderPurchasing orders it through the brand or supplier.
  2. ReceiveFreight and customs are added to its cost.
  3. StockIt goes to the warehouse or straight to a branch.
  4. SellIt sells at the till or through the online shop.
  5. ReportSales and margin show by brand and by branch.

Beyond the shop floor

More of the Business in One System

Customers and Loyalty

Purchase history and loyalty points are kept on each customer. You can send offers by email or WhatsApp to the right group of customers.

Wholesale Orders

Shops that buy your brands get their own prices and credit terms. Their orders are prepared in the same warehouse.

HR and Payroll

Staff records and attendance sit in Odoo. Odoo Payroll follows local salary rules.

Events and Tickets

If you run events or activities, Odoo Events sells the tickets online and tracks who attended.

Dashboards

Owners see sales and margin by brand and by branch, without waiting for a monthly report.

Implementation

How AzkaTech Implements Odoo

AzkaTech uses AI in every phase of the Odoo project, and it stays in use after go-live.

01

AI capability · Discovery

AI-Powered Requirements Analysis

We sit with the people who run your stores, warehouse, online shop and accounts and ask how they work today. AI turns those notes into a clear list of what Odoo needs to cover.

02

AI capability · Mapping

Automated Process & Data Mapping

Your processes are mapped onto Odoo in a fit-gap analysis. AI matches your product and barcode lists to Odoo and flags what is missing.

03

AI capability · Configuration

AI-Generated Configuration & Documentation

We build the solution with standard Odoo first. AI drafts the setup notes and a short guide for each store role.

04

AI capability · Testing

Intelligent Test Case Generation

AI prepares test cases built on your real sales and promotions. Your team runs them in a pilot and signs off before launch.

05

AI capability · Governance

Predictive Go-Live Risk Monitoring

AI follows open issues and training progress for each branch, so risks show up before launch day.

06

AI capability · Post Go-Live

AI-Driven User Support & Knowledge Base

After launch, AzkaTech support stays with your team. You also get a knowledge base written around your own setup.

Client proof

Toy Retailers Running Odoo with AzkaTech

TMG entertainment

Case study · Toys and kids’ brands since 1965

Toy Market Group

Situation
Toy Market Group runs toy and baby brands through several companies, with stores, warehouses, online shops and wholesale distribution. It relied on separate systems, including Dolphin ERP, Shopify, standalone POS and payroll tools.
Solution
AzkaTech built one Odoo for the group’s accounts, stock, Point of Sale, online shops, CRM and HR. The project ran in phases, with pilots and user testing before each rollout.
Result
The group now has one view of all its companies, with live stock across stores and online.

FAQ

Common Questions About Odoo for Entertainment

Yes. Reordering rules and sales forecasts tell purchasing what to order ahead of December and Eid, and extra cashiers can be added to the tills for the season.

Yes, through a connector, so orders and stock stay in sync. Some groups move the shop onto Odoo eCommerce instead to have one less system.

Yes. Odoo Loyalty handles points, gift cards and coupons, and the balance follows the customer to every branch and the online shop.

Yes. Each company keeps its own accounts and stock, and sales between them create the matching documents on both sides.

Yes. The cashier finds the original order, refunds or exchanges the item, and the stock goes back to the right branch.

Yes. Point of Sale reports show sales by product, brand, category and branch, and can be compared with last season.

No. Wholesale orders run in Odoo Sales with their own price lists, from the same warehouse stock as your stores.

Odoo charges per user per month. Point of Sale, eCommerce and Loyalty are in the paid plans, and running several companies needs the Custom plan. See our Odoo pricing guide.

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