From Retail, Ecommerce & Distribution Operations for Toy Market with Odoo ERP
Established in 1965, Toy Market Group (TMG) is a leading multi-company retail and distribution group specializing in toys, baby products, feeding solutions, and kids’ brands across Lebanon, the Levant, the Middle East, and Africa. Operating through multiple companies, brands, branches, warehouses, ecommerce platforms, and retail channels, TMG manages a highly interconnected ecosystem spanning retail, B2B distribution, warehousing, ecommerce, CRM, and operational services. With a multi-entity omnichannel operation managing retail, ecommerce, warehousing, and distribution across multiple regional markets, TMG operates in a highly complex and fast-moving environment. As the group expanded, reliance on disconnected systems including Dolphin ERP, Libra IDS, Shopify, standalone POS platforms, payroll tools, and third-party applications created operational fragmentation and limited visibility across entities. Today, TMG is evolving into a fully integrated, data-driven retail ecosystem enabling centralized operations and scalable omnichannel growth.
Toy Market
Entertainment
350+
Middle East (Lebanon, Africa,…)
Odoo ERP
Transform your business like Toy Market and sign up for a free demo today
Operations relied on multiple disconnected systems including Dolphin ERP, Libra IDS, Shopify, standalone POS systems, payroll platforms, and third-party sales applications, creating operational silos, inconsistent reporting, duplicated processes, and limited visibility across companies and branches.
Managing multiple legal entities, intercompany transactions, ownership-based consolidation, branch-level cost centers, and shared financial structures
Large-scale retail workflows across multiple branches, POS stations, brands, loyalty programs, promotions, and customer channels, requiring synchronized retail operations, real-time inventory visibility, and centralized customer engagement management.
Customer engagement, ecommerce operations, CRM activities, marketing automation, and customer analytics were fragmented across platforms, limiting omnichannel visibility, behavioral marketing capabilities, customer retention strategies, and centralized customer intelligence
Centralized inventory management across warehouses, branches, retail operations, ecommerce channels, and B2B distribution workflows, while managing product variants, replenishment rules, stock forecasting, barcode operations, and intercompany transfers.
Previous unsatisfactory Odoo experience moved TMG to Azkatech for more structured ERP methodology focused on operational fit, phased rollout, scalability, minimized customization, and long-term operational continuity.
Tailored to Toy Market Group’s highly interconnected retail, distribution, ecommerce, and multi-company operational environment, Azkatech implemented a structured Odoo ERP approach to centralize operations, improve visibility, and unify all business functions within a single scalable ecosystem.
Rather than limiting the implementation to isolated departments, the approach focused on building a centralized multi-company ERP foundation connecting finance, inventory, warehousing, POS, ecommerce, CRM, HR, and operational workflows across all companies and branches. The implementation was designed to support both retail and B2B operations while maintaining operational continuity across multiple entities, warehouses, ecommerce channels, and customer touchpoints.
Following a previous unsatisfactory Odoo experience, TMG prioritized a more structured implementation methodology focused on operational fit, phased rollout, minimized customization, scalability, and long-term operational continuity. Azkatech adopted a validation-driven implementation approach including discovery workshops, fit-gap analysis, controlled customization, Conference Room Pilots (CRP), user acceptance testing, training, and progressive rollout phases to ensure operational alignment and reduce implementation risk.
Multi-company accounting, intercompany transactions, branch cost centers, POS operations, warehouse activities, and inventory movements are synchronized in real time
Finance, retail, warehousing, ecommerce, CRM, HR, and operational workflows are fully connected within a centralized ERP ecosystem
Shopify integration, ecommerce synchronization, CRM workflows, customer analytics, loyalty programs, WhatsApp and email marketing automation, and omnichannel customer engagement.
Warehousing, distribution, HR, payroll, attendance, replenishment workflows, and operational reporting are centralized through a phased implementation strategy focused on controlled customization, operational continuity, scalability, and long-term business growth
Omnichannel Retail, POS & Customer Experience Management – Retail and POS operations were synchronized across branches through centralized promotions, loyalty programs, customer tracking, and real-time inventory updates
Integrated Inventory, Warehousing & Distribution Operations – Inventory, warehousing, and distribution workflows were connected across retail, ecommerce, and B2B operations, enabling centralized stock visibility, replenishment automation, real-time tracking, and more efficient product movement management.
Centralized Multi-Company Financial & Operational Control – Centralized accounting, intercompany management, and consolidated reporting, enabling stronger financial visibility, operational control, and aligned decision-making across the group.
Ecommerce, Shopify & Omnichannel Synchronization – Shopify and ecommerce operations were fully integrated with ERP workflows, enabling synchronized products, orders, fulfillment, customer data, and inventory visibility across multiple platforms, warehouses, and sales channels.
CRM, Marketing & Customer Intelligence – Centralized through customer segmentation, automated campaigns, customer analytics, and omnichannel engagement tools, enabling stronger retention, personalized communication, and data-driven customer insights.
Workforce Management, Dashboards & Enterprise Visibility – HR, payroll, reporting, and operational dashboards were unified within one centralized environment, enabling structured workforce management, real-time visibility, and data-driven monitoring across all business operations.
A structured, phased approach to ensure seamless adoption with zero downtime.
Analysis of operational gaps and inefficiencies across departments.
Configuration aligned with distribution and multi-company workflows.
Secure data migration ensuring accuracy and continuity.
System setup for automation and reporting pipelines.
Hands-on training for employees across roles.
In entertainment and retail-driven environments like Toy Market Group where retail operations, ecommerce, warehousing, customer engagement, and multi-company coordination must operate seamlessly in real time—visibility alone is not enough. What matters is synchronization across channels, operational consistency, customer experience, and the ability to scale without operational complexity.
Azkatech approached by understanding TMG’s operational ecosystem across retail, B2B distribution, ecommerce, finance, warehousing, and customer engagement workflows. Rather than implementing isolated modules, the focus was on building a connected ERP environment capable of supporting omnichannel retail operations, centralized financial management, inventory synchronization, and operational visibility across all companies and branches.
The solution was designed around TMG’s real operational challenges while minimizing unnecessary customization and maintaining long-term scalability. Instead of replacing operational workflows with rigid processes, this transformation was delivered through a phased, validation-driven implementation approach including fit-gap analysis, Conference Room Pilots (CRP), controlled customization, user acceptance testing, training, and continuous post-go-live support to better support operational efficiency and customer experience.
Unified Multi-Company Operational Control
Real-Time Retail, POS & Inventory Visibility
Connected Ecommerce & Omnichannel Customer Experience
Improved Operational Efficiency & Reduced Manual Processes
Centralized Financial Visibility & Decision-Making
Scalable ERP Foundation for Long-Term Growth
