Odoo ERP for Creative Agencies

For agencies and studios that run their projects on spreadsheets and separate tools. Odoo ties every hour and every cost to the client project it belongs to, so you know which work pays.

AzkaTech has set up Odoo for agencies like Feer McQueen and Bold, and stays with your team after go-live.

Official Odoo Gold Partner. Implementing Odoo since 2015.

Four coworkers gathered around a laptop in a creative studio

Who it’s for

Who We Set Up Odoo For

Branding and Design Studios

Teams that sell design work by project or on a monthly retainer.

Advertising Agencies

Agencies that plan campaigns and buy media for their clients.

Digital and Social Media Agencies

Agencies that manage content and campaigns month after month.

Production Houses

Companies that shoot films and commercials and rent out equipment.

The problem

What Problems Does an ERP for Creative Agencies Solve?

01

Projects With No Margin View

A project is delivered, and nobody knows if it made or lost money.

02

Hours That Never Get Logged

Time is filled in at the end of the month, mostly by memory.

03

Retainers Invoiced Late

Monthly invoices are raised by hand, and extra work is left out.

04

Leads Kept in Inboxes

New requests sit in personal email, and the pipeline is a guess.

01 · Project profitability

Which Client Projects Actually Make Money?

An agency sells time. A branding project is quoted at a fixed fee, and then the team spends more hours than planned and a freelancer is brought in. When time and costs live in different tools, the margin of the project is only known after the invoice is paid, if ever.

In Odoo, each project has its budget, and hours and supplier costs are recorded against it. Designers log time on their tasks. The project screen shows revenue next to cost while the work is still going on.

Feer McQueen is a creative and technology agency founded in 2011. With AzkaTech, its projects now carry their time and costs next to their revenue.

Who it’s for

Account directors and project managers.

Outcome

You see which clients and which kinds of work are worth keeping.

Designer working at a desktop computer in a studio
Designer sketching on a tablet beside a monitor

02 · Retainers and billing

Why Are Retainer Invoices Always Late?

Many agencies bill a monthly retainer, plus extra work and costs paid on the client’s behalf. The invoice is put together by hand at the end of each month. It goes out late, and a cost that the agency paid for the client is forgotten.

Odoo raises each retainer invoice on its date, without anyone having to remember it. Extra hours and costs paid for the client are recorded on the project and added to the next invoice. Expenses claimed by the team are linked to the project they were spent on.

For Bold, an advertising agency in Saudi Arabia, AzkaTech linked expenses directly to projects, so each budget shows what was really spent.

Who it’s for

Finance and account teams.

Outcome

Invoices go out on time and include everything you paid for.

03 · Shoots and equipment

Where Is the Equipment for Tomorrow’s Shoot?

A production house works with cameras and lights that move between shoots, and some of it is rented out to other crews. When the schedule is a shared sheet, the same camera is promised twice, and a rental goes out without an invoice.

Odoo keeps each piece of equipment with its serial number, and shows when it is booked. A rental order reserves the item for its dates and invoices it on return. Crew days are planned on the same calendar as the shoot.

AzkaTech sets up your equipment list with its daily rates, so a rental is priced the same way every time.

Who it’s for

Producers and equipment managers.

Outcome

No double bookings, and every rental is invoiced.

Film crew working around cameras on a production set
Colleagues meeting around a table with notebooks

04 · Pipeline and pitches

Do You Know Which Pitches Are Still Open?

New business arrives through referrals and messages. Each partner keeps their own contacts, and proposals go out of personal inboxes. Nobody can say what is likely to close next month, so hiring and freelance bookings are guesses.

In Odoo CRM, every lead and every proposal sits in one pipeline with its value and its next step. A won proposal becomes the project, with the same budget. Files and emails stay attached to the client record.

Bold uses Odoo with AzkaTech for its leads and sales, with documents linked to each opportunity.

Who it’s for

Partners and new business teams.

Outcome

You can plan the team around work that is really coming.

How it works

What Happens Between a Brief and the Final Invoice?

  1. PitchThe lead is followed in the pipeline until it is won.
  2. PlanThe proposal becomes a project with tasks and a budget.
  3. CreateThe team logs time on its tasks.
  4. DeliverThe client approves the work.
  5. InvoiceFees and extra costs are billed to the client.

Beyond the project

More of the Business in One System

Several Offices and Companies

Each company keeps its own accounts, and the group gets combined reports. AddBloom runs its local and offshore companies this way.

Team and Payroll

Attendance and payroll sit in the same system. For Bold, they follow Saudi rules.

Freelancers and Suppliers

Each freelancer or supplier bill is linked to the project it was for.

Working Remotely

Odoo runs in the browser, so the team can work away from the office. Feer McQueen moved to remote work on it.

Tools You Already Use

Odoo can connect to a project tool you want to keep. For Bold, AzkaTech connected it to Monday.com. Read about Odoo integration.

Implementation

How Does AzkaTech Implement Odoo?

AzkaTech uses AI in every phase of the Odoo project, and it stays in use after go-live.

01

AI capability · Discovery

AI-Powered Requirements Analysis

We follow one client project through your agency with the people who worked on it. AI turns those notes into a clear list of what Odoo needs to cover.

02

AI capability · Mapping

Automated Process & Data Mapping

Your processes are mapped onto Odoo in a fit-gap analysis. AI matches your client and project lists to Odoo and flags what is missing.

03

AI capability · Configuration

AI-Generated Configuration & Documentation

We build the solution with standard Odoo first. AI drafts the setup notes and a short guide for the creative team.

04

AI capability · Testing

Intelligent Test Case Generation

AI prepares test cases built on real projects and retainers. Your team runs them in a pilot and signs off before launch.

05

AI capability · Governance

Predictive Go-Live Risk Monitoring

AI follows open issues and training progress for each team, so risks show up before launch day.

06

AI capability · Post Go-Live

AI-Driven User Support & Knowledge Base

After launch, AzkaTech support stays with your team. You also get a knowledge base written around your own setup.

Client proof

What Did Odoo Change at Feer McQueen?

Feer Mcqueen

Case study · Creative and technology agency

Feer McQueen

Situation
Feer McQueen builds brands through design and digital work. Its operations were spread over disconnected tools and spreadsheets, with no clear view of time spent or project margin.
Solution
AzkaTech first planned a pilot, then rolled Odoo out across the whole agency at once. Leads sit in one pipeline, and projects track time and cost against revenue.
Result
The agency now sees the performance and margin of each project, with reports that no longer need to be built by hand.

Advertising agency in Saudi Arabia

Bold

Bold worked across separate project and CRM tools. AzkaTech set up Odoo for its leads and accounts and linked expenses to projects. Odoo was also connected to Monday.com. See our agency clients

FAQ

Common Questions About Odoo for Creative Agencies

Solution

It is one system where each client project carries its time and costs, and where invoices follow the work. The pipeline and the accounts sit in the same place. Odoo is the ERP that AzkaTech sets up.

Yes. People log time on their tasks, by timer or by hand, and the hours show on the project next to its budget.

Yes. A retainer is invoiced on its date each month, and a project can be billed by stage or by hours.

Yes. For Bold, AzkaTech connected Odoo to Monday.com, so the creative team kept its tool.

Odoo records what you buy for a client and bills it back, with a markup if you want one. It does not plan or book media by itself.

Implementation

It depends on how many teams and companies you have. AzkaTech gives you a timeline after the discovery meetings.

Both work. Feer McQueen first thought of a pilot and then chose a full rollout, so every team started on the same data.

Yes. For AddBloom, AzkaTech moved all past accounting data into Odoo, for its local and its offshore companies.

Odoo is priced per user per month, and the implementation is quoted after discovery. Running several companies needs the Custom plan. See our Odoo pricing guide.

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