Enhancing Showroom Sales Experience & Business Operations for The Concept with Odoo
The Concept is a showroom-based retail business operating in Lebanon, specializing in customer-driven sales where in-store experience plays a key role in the buying journey. Sales operations rely heavily on direct interaction between sales teams and customers, requiring accurate quotations, product visualization, and seamless coordination between sales, inventory, and finance. With a sales model centered on real-time customer interaction and showroom-driven decision-making, The Concept operates in a highly experience-focused retail environment. As the business expanded, reliance on IBSCO and custom-built tools created gaps between customer engagement, sales execution, and financial tracking. Today, The Concept is evolving into a fully integrated retail operation enhancing customer experience through connected, data-driven processes.
TheConcept
Retail and Manufacturing
51 – 200
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Operations were split between IBSCO for accounting and custom-built systems for sales and deliveries, leading to disconnected data and duplicated work.
Lack of a system to visually present products in an interactive way, making it difficult to guide customers through product selection, browse items by category, or create quotations.
While invoices could be tracked through accounting, there was no visibility into quotations, customer engagement, or salesperson activity.
Customer information, preferences, and follow-ups were not centralized, while sales workflows—from product selection to quotation and invoicing—were not fully aligned within a structured system.
Quotations required detailed customization, including product images, pricing variations, multi-currency handling, expiry rules, and custom terms, all of which were managed manually.
Accounting operated separately from sales and inventory processes, limiting financial visibility and control over invoices.
Tailored to The Concept’s showroom-based sales model and strong dependency on customer interaction, Azkatech implemented a phased Odoo approach to digitize, structure, and centralize operations without disrupting existing systems.
Rather than replacing systems immediately, the approach started with a sales-focused implementation, transforming the in-store experience into a digital, structured workflow. This enabled sales teams to guide customers through product selection using an interactive interface while capturing all sales activities within a centralized system.
Sales teams can present products visually, browse categories, and create quotations dynamically through a tablet-based interface
All customer interactions, quotations, and sales activities are captured in a unified system, with dashboards
Customizable quotations include product images, pricing variations, multi-currency handling, expiry rules, and tailored terms
Procurement is triggered directly from sales orders, aligning purchasing with demand, while tasks, rules, and internal processes are structured within the system
Digital Showroom Sales Experience – A tablet-based interface was introduced to allow sales teams to present products visually with images, descriptions, and “add to cart” logic, transforming the showroom into an interactive sales environment.
Customer Data Centralization & CRM – Customer profiles, preferences, and interaction history were centralized, enabling better follow-up, ownership tracking, and personalized sales engagement.
Structured Sales Workflow & Quotation Management – End-to-end sales processes were aligned from product selection to quotation and invoicing, including customized quotations with product images, pricing rules, expiry dates, and multi-currency handling
Sales Performance Tracking & Visibility – Real-time tracking of quotations, conversions, and salesperson activity provided visibility into pre-sales performance and overall sales effectiveness
Inventory & Sales-Driven Procurement Alignment – Sales orders were connected to procurement processes, supporting make-to-order operations and improving coordination between sales and purchasing
A structured, phased approach to ensure seamless adoption with zero downtime.
Analysis of operational gaps and inefficiencies across departments.
Configuration aligned with distribution and multi-company workflows.
Secure data migration ensuring accuracy and continuity.
System setup for automation and reporting pipelines.
Hands-on training for employees across roles.
In showroom-driven retail businesses like The Concept, where sales depend on customer experience, product visualization, and real-time interaction, implementing the right system is critical to ensure both engagement and operational control.
Azkatech delivered a phased, business-aligned approach tailored to The Concept’s sales-driven environment starting with digitizing the showroom experience to enhance customer interaction and structure sales workflows without disrupting existing operations. As The Concept validated improvements in sales visibility, quotation accuracy, and workflow control, Azkatech extended this foundation into a full ERP transformation, integrating accounting and operational processes into a single, centralized system.
This evolution enabled:
A fully digital and interactive showroom sales experience
Structured and customizable quotation and pricing management
Advanced financial control with reporting, invoicing, and multi-currency management
A scalable system ready for future expansion, including e-commerce and full financial integration
Digitized Showroom Sales Experience
Full Visibility on Sales Activity & Performance
Centralized Customer Data & Relationship Management
Structured Sales Workflow & Reduced Manual Processes
Advanced Quotation Accuracy & Business Alignment
Scalable Foundation for Full ERP Transformation
