Building a Scalable Manufacturing & Distribution Odoo ERP Ecosystem for Interbrand
Interbrand SAL & SANNINE SAL, part of The Tabourian Group, are leading Lebanese manufacturing and distribution companies specializing in juices, ketchup, mineral water, and FMCG operations across production facilities, warehouses, and distribution channels. Alongside TopCat Industries, the group manages a highly interconnected operational ecosystem spanning manufacturing, procurement, warehousing, route-based distribution, collections, finance, fleet operations, HR, maintenance, and customer servicing activities. With a multi-entity FMCG operation managing manufacturing, route sales, multi-currency finance, and large-scale distribution workflows, the group operates in a highly complex and fast-moving environment. As operations expanded, fragmented systems, paper-based processes, and disconnected accounting and operational workflows created inefficiencies, limited visibility, and coordination challenges across entities. Today, Interbrand is evolving into a fully integrated, data-driven enterprise enabling centralized control, financial visibility, and scalable operational growth.
Interbrand
Food & Beverages
500+
Lebanon
Odoo ERP
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Interbrand, Sannine, and TopCat across Manufacturing, accounting, warehousing, procurement, distribution, and reporting activities relied on disconnected systems, spreadsheets, and manual workflows, creating operational silos, duplicated work, bottlenecks, and limited visibility across the group
The group operated within Lebanon’s volatile financial environment, requiring advanced handling of Fresh USD, LBP, Lollars, multiple exchange rates, landed costs, multi-currency collections, reconciliation workflows, and enterprise-level financial reporting across multiple entities.
Manufacturing operations required synchronized coordination across sales, engineering, production planning, procurement, quality control, costing, BOM management, work centers, and production tracking while maintaining visibility across job orders and operational workflows.
Distribution and warehousing workflows combined procurement, inventory replenishment, route sales, collections, supplier management, stock valuation, fleet activities, and goods movement, requiring synchronized coordination and real-time operational visibility.
Disconnected operational environments limited centralized reporting, financial visibility, budgeting, forecasting, operational monitoring, and real-time business intelligence across manufacturing, distribution, and finance operations.
Structured ERP methodology focused on fit-gap analysis, phased rollout, controlled customization, operational continuity, and long-term scalability while minimizing implementation risks and operational disruption
Operational workflows, reporting, procurement, HR, maintenance, and enterprise activities are centralized through a phased implementation strategy focused on scalability, business continuity, controlled customization, and long-term operational resilience
Rather than limiting the implementation to isolated departments, the approach focused on building a centralized multi-company ERP foundation connecting finance, inventory, warehousing, POS, ecommerce, CRM, HR, and operational workflows across all companies and branches. The implementation was designed to support both retail and B2B operations while maintaining operational continuity across multiple entities, warehouses, ecommerce channels, and customer touchpoints.
Following a previous unsatisfactory Odoo experience, TMG prioritized a more structured implementation methodology focused on operational fit, phased rollout, minimized customization, scalability, and long-term operational continuity. Azkatech adopted a validation-driven implementation approach including discovery workshops, fit-gap analysis, controlled customization, Conference Room Pilots (CRP), user acceptance testing, training, and progressive rollout phases to ensure operational alignment and reduce implementation risk.
Manufacturing, finance, warehousing, procurement, distribution, route sales, HR, CRM, and operational workflows are fully connected within one centralized ERP ecosystem
Fresh USD, LBP, Lollars, landed costs, reconciliation workflows, and consolidated financial reporting are centralized within one financial environment.
Production workflows, inventory movements, warehousing activities, route sales, collections, and distribution operations are synchronized in real time
Operational workflows, reporting, procurement, HR, maintenance, and enterprise activities are centralized through a phased implementation strategy focused on scalability, business continuity, controlled customization, and long-term operational resilience
Centralized Multi-Company Financial & Operational Control – Financial and operational activities across entities were unified through centralized accounting, multi-currency management, intercompany workflows, landed cost handling, and consolidated reporting, enabling stronger financial visibility and operational control across the group
Manufacturing, Production & Operational Traceability Management – Manufacturing workflows were connected across sales, engineering, production planning, procurement, quality control, BOM management, costing, work centers, and production tracking, enabling stronger operational traceability and production visibility across manufacturing activities.
Integrated Distribution, Warehousing & Route Operations – Distribution, warehousing, inventory, procurement, route sales, collections, and fleet activities were synchronized within one operational environment, enabling real-time stock visibility, replenishment coordination, and more efficient operational execution across the supply chain.
Multi-Currency Accounting & Enterprise Financial Governance – Accounting operations were structured to support Fresh USD, LBP, Lollars, multiple exchange rates, landed costs, multi-currency collections, reconciliation workflows, and enterprise-level financial reporting aligned with Lebanon’s operational and financial realities.
CRM, Operational Visibility & Enterprise Reporting – CRM workflows, operational dashboards, budgeting, forecasting, reporting, and business intelligence activities were centralized, enabling stronger operational monitoring, real-time visibility, and more informed enterprise decision-making.
A structured, phased approach to ensure seamless adoption with zero downtime.
Analysis of operational gaps and inefficiencies across departments.
Configuration aligned with distribution and multi-company workflows.
Secure data migration ensuring accuracy and continuity.
System setup for automation and reporting pipelines.
Hands-on training for employees across roles.
In manufacturing and FMCG environments like Interbrand where production, warehousing, route distribution, collections, procurement, and financial operations must operate seamlessly in real time. What matters is operational coordination, financial accuracy, manufacturing traceability, and the ability to scale without disrupting daily operations.
Azkatech approached the transformation by understanding the group’s interconnected manufacturing, distribution, accounting, procurement, warehousing, and operational workflows. Rather than implementing isolated modules, the focus was on building a centralized ERP environment capable of supporting multi-currency financial governance, supply chain coordination, operational visibility, and enterprise-wide continuity across all entities and branches.
The solution was designed around the group’s real operational challenges including Lebanon’s complex multi-currency accounting environment, manufacturing traceability, route-based collections, procurement coordination, and operational continuity while minimizing unnecessary customization and maintaining long-term scalability through a phased, validation-driven implementation approach.
Real-Time Distribution, Warehousing & Inventory Visibility
Unified Manufacturing & Operational Control
Advanced Multi-Currency Financial Visibility & Governance
Improved Manufacturing Traceability & Production Coordination
Reduced Manual Work & Structured Operational Workflows
Scalable ERP Foundation for Long-Term Operational Growth
