From Creative Chaos to Centralized Control for Feer Mcqueen with Odoo
Founded in 2011, Feer McQueen is an international creative and technology agency specializing in building impactful brands through services such as branding, motion graphics, social media, websites, and design. Operating in a fast-paced, project-driven environment, the company requires strong coordination across sales, project execution, creative teams, finance, and HR. With a multi-service model managing diverse projects across creative, digital, and strategic functions, Feer McQueen operates in a highly dynamic and collaborative environment. As the business expanded, reliance on disconnected tools, spreadsheets, and manual workflows limited visibility and alignment across departments. Today, Feer McQueen is evolving into a fully integrated, data-driven agency enabling real-time project visibility and scalable growth.
Feer Mcqueen
Creative Marketing and Advertising agency
51 – 200
MENA (lebanon, dubai,…)
Odoo ERP
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Operations were spread across disconnected tools and departments, creating inconsistent data, poor communication, and inefficient workflows across the business
There was no clear visibility on project progress, time spent, or profitability, limiting the ability to track performance, control costs, and evaluate margins
Reporting on sales, costs, and performance was manual and delayed, preventing access to real-time insights needed for fast and informed decisions
Leads, opportunities, and customer interactions were not centralized, reducing pipeline visibility, forecasting accuracy, and sales performance tracking
Concerns around Lebanese accounting accuracy, payroll reliability and implementation risk created hesitation between a phased pilot and full ERP adoption
Tailored to Feer McQueen’s project-driven environment and need for cross-department coordination, Azkatech implemented a structured Odoo ERP approach to centralize operations, improve visibility, and connect all business functions within a single system.
Rather than limiting the implementation to a single department, the approach evolved from an initial pilot mindset into a full ERP rollout across sales, projects, HR, and finance. This ensured all operations were aligned from the start, reducing fragmentation and enabling end-to-end business control.
All leads, opportunities, and customer interactions are centralized.
Projects, tasks, and team workloads are structured with integrated time, cost, and revenue tracking.
Real-time dashboards connect financials, projects, and business activity, enabling accurate reporting and faster, data-driven decision-making
Procurement is triggered directly from sales orders, aligning purchasing with demand, while tasks, rules, and internal processes are structured within the system
Centralized CRM & Sales Management – Leads, opportunities, and customer interactions were unified into a structured pipeline, improving visibility on sales activities, forecasting, and conversion tracking.
End-to-End Project & Timesheet Management – Projects were structured with task allocation, time tracking, and resource planning, enabling full visibility on project progress, team performance, and delivery timelines
Project Profitability & Analytical Accounting – Time spent, costs, and revenues were linked to each project, allowing accurate profitability tracking, margin analysis, and data-driven decision-making.
Integrated Financial Management (Lebanese Compliance) – Accounting, invoicing, and financial reporting were fully integrated with operations, ensuring accurate financial control aligned with Lebanese standards and business requirements.
HR, Payroll & Workforce Management – Employee data, attendance, leaves, and payroll were centralized, improving workforce tracking, operational coordination, and administrative efficiency.
A structured, phased approach to ensure seamless adoption with zero downtime.
Analysis of operational gaps and inefficiencies across departments.
Configuration aligned with distribution and multi-company workflows.
Secure data migration ensuring accuracy and continuity.
System setup for automation and reporting pipelines.
Hands-on training for employees across roles.
In fast-moving, project-driven agencies like Feer McQueen, success depends on seamless coordination across sales, creative teams, project delivery, and finance—making the right system essential for both control and growth.
Azkatech approached the transformation with a structured, consultative methodology, addressing concerns around reliability, financial accuracy, and implementation risk. What began as a cautious pilot evolved into a fully aligned ERP rollout across all departments, ensuring strong adoption and long-term value. By focusing on minimal customization, real business needs, and continuous stakeholder alignment, Azkatech transformed fragmented processes into a unified, reliable system tailored to a service-based environment.
This enabled:
A smooth transition from disconnected tools to a centralized ERP system
Full confidence in financial operations, including Lebanese accounting and payroll
End-to-end visibility across sales, projects, resources, and profitability
A scalable operational foundation aligned with business growth
Centralized Operations Across the Organization
Full Visibility on Project Performance & Profitability
Improved Decision-Making with Real-Time Data
Structured Workflows & Reduced Manual Effort
Enhanced Sales & Customer Management
Scalable Foundation for Growth
