Optimizing Multi-Entity Timber Operations and Financial Control – Transforming UTC Sinno with Odoo ERP
United Timber Corporation (UTC) Sinno is one of Lebanon’s leading importers and distributors of timber and wood products, serving industrial clients including furniture manufacturers, contractors, and wholesalers. Operating in a specialized B2B environment, the company manages a diverse portfolio of plywood, MDF, and engineered wood sourced globally. With high-volume imports and a multi-warehouse, multi-branch operational structure, UTC handles complex coordination across procurement, inventory, logistics, and finance. As operations expanded, the limitations of legacy systems like SAP highlighted the need for greater flexibility and real-time control. Today, UTC Sinno is evolving into a data-driven industrial distributor focused on operational precision and scalable growth.
UTC Sinno Group
Timber Distribution
11-50
Lebanon
Odoo
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SAP provided structure, it lacked the flexibility to support UTC’s evolving and timber-specific workflows. A
UTC’s products are dimension-based (length, width, thickness) and traded in cubic meters (m³) requiring precise volume and weight calculations.
UTC’s pricing model depends on thickness differences between purchase and sales, directly impacting profitability.
Category-based reporting needed across multiple branches, but system limitations led to parallel accounting practices, resulting in duplicated efforts, inconsistent data, and reduced reporting accuracy
Managing multiple warehouses and high-volume imports required accurate coordination of inventory, logistics, and landed costs. Without full integration, these processes relied on manual handling
Tailored to UTC Sinno’s multi-entity structure and timber-specific operational complexity, Azkatech implemented a comprehensive Odoo ERP solution to unify procurement, inventory, sales, financial, and logistics operations into a single integrated platform.
instant access to stock levels, movements, and availability across all locations to support faster and more accurate decision-making in high-volume environments
dimension-based products with automated volume, weight, and attribute calculations tailored to timber operations
precise profitability tracking through customized pricing logic and separation of cost and sales dimensions
calculating truck capacity based on volume and weight, optimizing routes, and improving delivery efficiency
Procurement & Supplier Management – RFQs, purchase orders, landed cost allocation along with supplier evaluation and performance tracking
Sales & Order-to-Cash Operations – multi-customer workflows with approval mechanisms and pricing control
Product Structure Customization – dimension-based product configuration (length × width × thickness), automated volume and weight calculation
Fleet & Logistics Optimization – truck allocation based on volume and weight, route planning, and capacity tracking
Accounting & Financial Management – multi-currency setup (USD, LBP, EUR), budget tracking, and automated reconciliation aligned with Lebanese localization
A structured, phased approach to ensure seamless adoption with zero downtime.
Analysis of operational gaps and inefficiencies across departments.
Configuration aligned with distribution and multi-company workflows.
Secure data migration ensuring accuracy and continuity.
System setup for automation and reporting pipelines.
Hands-on training for employees across roles.
In the timber and industrial distribution sector, where operational complexity, accurate costing, and supply chain coordination are critical, digital transformation is essential to maintain control and competitiveness. For UTC Sinno, the challenge went beyond replacing SAP—it required a solution capable of handling timber-specific product structures, unique margin logic, and high-volume, multi-warehouse operations within a unified system.
UTC Sinno confidently chose Azkatech for its consultative approach and ability to translate these complex requirements into a tailored ERP solution. By aligning system capabilities with business processes, eliminating fragmented accounting practices, and enabling strong user adoption through a train-the-trainer approach, Azkatech delivered a flexible, scalable platform that assists the positioning UTC Sinno for more efficient operations and future growth.
Optimized Inventory and Supply Chain Management
Accurate Margin Control and Profitability Tracking
Real-Time Operational Visibility
Streamlined Procurement and Supplier Management
Improved Financial Accuracy and Reporting
