Transforming Pipeline Chaos to Forecast Accuracy – Debbas Optimizes Project-Based Sales with Odoo
Cesar Debbas & Fils is a multinational technology and lighting solutions company founded in Beirut in 1910, specializing in lighting systems, MEP contracting, manufacturing, and smart building technologies. With operations spanning over 16 countries and a workforce of more than 1,000 employees, the group delivers turnkey solutions across lighting, systems integration, energy, and industrial projects. Operating in a highly complex, project-driven environment, Debbas manages multiple stakeholders, suppliers, and business entities across its workflows. To support this scale, the company required stronger visibility, alignment, and coordination across sales, procurement, and execution. Today, Debbas stands as a project-driven enterprise focused on integrated operations and scalable growth.
Debbas Group
Manufacturing & Industrial
1,001-5,000 employees
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Salesforce and JD Edwards operated independently, leading to duplicated data, manual transfers, and lack of unified visibility
RFQs, multiple stakeholders, and multi-version quotations made tracking opportunities and managing sales progression difficult
quotation updates were not reflected in real time, impacting expected revenue and decision-making
separate company structures created challenges in coordination, reporting, and inter-company transactions
existing systems could not adapt to project-based pricing, evolving workflows, or business growth
Starting with CRM to address immediate visibility challenges and extending into ERP, Azkatech’s team aimed to unify Debbas’ sales and operational processes into a single platform
Advanced quotation management
Probability-based tracking
Centralized opportunity management
integrating sales with procurement, inventory, and financial operations
Supplier coordination, material planning, cost tracking, and invoicing
A structured, phased approach to ensure seamless adoption with zero downtime.
Analysis of operational gaps and inefficiencies across departments.
Configuration aligned with distribution and multi-company workflows.
Secure data migration ensuring accuracy and continuity.
System setup for automation and reporting pipelines.
Hands-on training for employees across roles.
In project-driven industries such as manufacturing and contracting, where sales cycles are complex and execution depends on precise coordination, selecting the right ERP partner is critical to achieving operational control and scalability. Initially, Debbas chose Azkatech focused on replacing Salesforce with a more flexible CRM solution to improve pipeline visibility and enforce structured sales tracking.
Debbas Group shifted confidently with Azkatech’s consultancy approach and experience in handling multi-entity and project-based. As a result of this successful transformation, Debbas continues on full digital transformation including the implementation of a fully integrated Odoo eCommerce platform extending its operations from internal efficiency to customer-facing digital growth.
real-time visibility across sales pipeline and project forecasting
elimination of duplicate data and manual reconciliation processes
improved accuracy in revenue forecasting and quotation management
stronger control over multi-entity operations and reporting
