Enabling Project-Level Profitability and Multi-Entity Financial Control for New Metrics with Odoo
New Metrics is a consulting and technology services firm operating across Saudi Arabia, the UAE, and Oman, delivering subscription-based solutions alongside professional services including consulting, implementation, and support. Partnering with global leaders such as SAP, HubSpot, Sitecore, Qualtrics, and LinkedIn, the company has delivered projects for organizations like Mercedes-Benz, Mondi, and Al Mouj. With a growing team of around 130 employees and a hybrid model combining recurring revenue with project-based delivery, New Metrics manages each engagement as a distinct operational and financial unit. As the business expanded, fragmented systems and manual workflows across sales, finance, and project tracking limited visibility and coordination. Today, the company is evolving into a financially controlled, data-driven organization enabling scalable growth across the GCC.
New Metrics Group
Consulting Services
130
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Costs and revenues were not fully connected at the project level, limiting accurate profitability tracking and reducing effective decision-making.
Project costing, financial entries, and reporting relied heavily on Excel and manual workflows, increasing complexity, slowing operations, and introducing risk of errors
Operations across UAE, KSA, and Oman created challenges in financial consolidation, regulatory compliance, and multi-currency management
Core functions across CRM, accounting, HR, and operations were disconnected, preventing a unified view of performance and limiting cross-functional alignment.
The absence of integrated workflows limited automation, consistency, and the ability to enforce structured financial governance across projects and entities.
Tailored to New Metrics’ multi-entity structure and project-based service model, Azkatech implemented a comprehensive Odoo ERP solution to unify financial, sales, subscription, procurement, and payroll operations into a single integrated platform.
providing accurate tracking of revenues, costs, and margins per project to support informed decision-making and financial control
centralized financial data across UAE, KSA, and Oman with multi-currency support and consolidated reporting
automated recurring billing, contract tracking, and revenue recognition aligned with subscription-based business models
Procurement & Cost Governance – RFQ and vendor management processes, approval workflows, and full linkage between procurement and project costing
Sales & Subscription Management – quotation to invoicing, structured approval workflows, subscription-based billing with automated renewals
Payroll & Localization – localized payroll structures aligned with UAE, KSA, and Oman regulations, automated statutory compliance
Project-Based Financial Management – automatic project creation, analytic accounting, budget vs actual monitoring, and real-time profitability visibility
Accounting & Multi-Entity Financial Control – multi-currency setup across UAE, KSA, and Oman, consolidated financial reporting, cost center tracking, and automated reconciliation
A structured, phased approach to ensure seamless adoption with zero downtime.
Analysis of operational gaps and inefficiencies across departments.
Configuration aligned with distribution and multi-company workflows.
Secure data migration ensuring accuracy and continuity.
System setup for automation and reporting pipelines.
Hands-on training for employees across roles.
In project-based service organizations, where profitability depends on accurate cost allocation, subscription management, and financial visibility, implementing the right ERP solution is critical to maintaining control and scalability. For New Metrics, the challenge extended beyond system consolidation; it required aligning financial, operational, and project structures within a unified platform across multiple entities.
Rather than a full ERP rollout, their focus was on core functions (accounting, payroll, sales, and procurement). New Metrics confidently chose Azkatech for its consultative approach and ability to structure a phased, business-aligned ERP implementation. By focusing on project-level financial control, integrating subscription and service models, and ensuring strong user adoption, Azkatech delivered a scalable solution that improved visibility, strengthened financial governance, and enabled more confident, data-driven growth across the GCC.
Real-Time Financial and Project Visibility
Accurate Project Profitability Tracking
Improved Financial Control and Compliance
Streamlined Revenue and Subscription Management
Reduced Manual Processes and Increased Efficiency
Enhanced Cross-Functional Alignment
