Transforming Field Sales to Scalable Sales Execution with Odoo
Rodis Togo is a cosmetics manufacturing and distribution company operating in Togo and across more than 15 countries, combining production with a strong B2B distribution network. The company serves distributors, sub-dealers, and retailers through multiple sales teams driving field operations across regions. With a hybrid model spanning manufacturing and multi-market B2B distribution across 15+ countries, Rodis Togo operates in a highly sales-driven and performance-dependent environment. As operations expanded, the need to structure sales processes, digitize field activities, and improve coordination across teams became critical. Today, Rodis Togo is evolving into a digitally enabled, performance-driven organization with scalable sales control and visibility.
Rodis Togo Group
Cosmetics Manufacturing & Distribution
200
Togo and 15+ countries (Africa)
Odoo Sales and Maintenance
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The previous in-house system lacked the ability to support structured workflows, approvals, and standardized execution across teams
Lacking structured tools to track sales performance, including KPIs, targets, and commissions across teams.
While the B2B model (distributors, retailers, sub-dealers) was in place, it was not system-driven or optimized
No clear visibility over sales team activities on the ground, including visits, routes, or execution with no GPS tracking, route planning, or visit monitoring
Sales processes reliance on manual coordination and disconnected data handling, increasing inefficiencies and risk of inconsistency, unable to support growth
Sales teams were not equipped with tools to execute operations in real time from the field where no mobile order creation or offline-to-online sync
Tailored to Rodis Togo’s distribution-driven business and strong dependency on field sales execution, Azkatech implemented a focused Odoo Sales solution to structure, digitize, and control commercial operations without disrupting existing systems. Rather than a full ERP replacement, the approach focused on sales enablement as a first step, creating a scalable foundation for future expansion.
execute visits, create orders, and update activities directly from the field, ensuring real-time connection
GPS tracking, route planning, and visit monitoring provide clear oversight of field operations and team performance
Standardized processes for quotations, orders, and approvals ensure consistency, control, and reduced operational risk
Real-time dashboards track targets, commissions, conversion rates, and productivity across teams
Sales & Commercial Workflow Management – End-to-end sales processes were structured from order creation to validation, including quotations, pricing, discounts, and approval workflows
Field Sales Digitization & Execution – Mobile tools to execute operations directly from the field, including on-site order creation, customer visits, and real-time synchronization with the backend system
Routing, GPS Tracking & Visit Management – Structured route planning, GPS tracking, and check-in/check-out mechanisms enabled full visibility over field activities
Performance Tracking & Sales Control – Enhanced KPIs, targets, commissions, and real-time dashboards
Data Centralization & Reporting – Disconnected data and manual tracking were replaced with centralized dashboards, providing clear, real-time insights to support faster and more accurate decision-making.
A structured, phased approach to ensure seamless adoption with zero downtime.
Analysis of operational gaps and inefficiencies across departments.
Configuration aligned with distribution and multi-company workflows.
Secure data migration ensuring accuracy and continuity.
System setup for automation and reporting pipelines.
Hands-on training for employees across roles.
In distribution-driven businesses, where growth depends on strong field execution and operational control, implementing the right system is critical to scale efficiently across markets. For Rodis Togo, the priority was to structure sales operations first, creating a clear, scalable foundation without disrupting existing systems. Azkatech delivered a phased, business-aligned approach focusing on what matters most: field sales digitization, workflow control, and performance visibility.
As the business evolved, Azkatech extended this foundation beyond sales into operational control.
Maintenance Upgrade to Odoo: Rodis Togo moved from manual, Excel-based maintenance tracking to a structured, system-driven environment, enabling better control over equipment, operations, and resources.
The solution introduced: From reactive maintenance → to data-driven operational control
Real-Time Multi-Entity Financial Visibility
Improved Financial Control and Governance
End-to-End Process Integration
Adaptation to Telecom Business Complexity
Reduced Manual Processes and Increased Efficiency
Enhanced Operational Visibility and Coordination
