Delivering Seamless Multi-Entity Operations and Customer-Centric Growth – Empowering Izzat Daouk with Odoo
Izzat Daouk is a Lebanese heritage beauty brand founded in Beirut in 1906, with operations spanning retail, distribution, and manufacturing. Structured as a group overseeing DBS (retail), IDS (distribution), and IDM (manufacturing), the company manages a diverse portfolio serving both salons and end consumers. With more than 20 branches across Lebanon, retail presence in KSA, and exports to over 23 countries, Izzat Daouk operates within a complex multi-entity environment. As the business expanded, integrating key functions across accounting, HR, sales, POS, and inventory became essential to maintain efficiency and consistency. Today, the group is evolving into a digitally integrated beauty enterprise enabling seamless operations and scalable growth.
Izzat Daouk Group
Retail, Distribution & Manufacturing
200-500
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reliance on Dynamix limited connectivity across sales, inventory, accounting, and time-consuming HR operations
absence of CRM limited visibility on customer activity and up to 70% error-rate during sales performance
separate systems across subsidiaries created inefficiencies and delays in daily operations
multiple companies required coordinated operations and consolidated financial reporting
managing POS, manufacturing, inventory, and HR across different business units increased complexity
existing tools could not support business expansion or increasing operational demands
Tailored to Izzat Daouk’s multi-entity structure and hybrid business model, Azkatech implemented a comprehensive Odoo ERP solution to unify operations across retail, distribution, and manufacturing.
across retail, distribution, and manufacturing
including centralized reporting
including customer management
including production tracking (MRP)
Accounting – Lebanese localization & multi-company structure
Sales & CRM – pipeline tracking and customer lifecycle management to reduce error rate
AI and Analytics— Faster, more accurate reporting and warehouse-level inventory analysis
POS – multi-branch retail operations with loyalty and payment flexibility
Inventory & Procurement – multi-location stock management and traceability
Manufacturing – MRP, production planning, and cost tracking
The real turning point in Izzat Daouk’s Odoo journey came with the addition of AI. As an early adopter of AI within the Odoo ecosystem, Azkatech helped bring intelligent automation into Izzat Daouk’s day-to-day operations — transforming reporting from a slow, manual process into one that’s faster and more accurate, and giving the team the ability to analyze every warehouse individually and adjust inventory levels to meet seasonal demand. For Rola Daouk, third generation at Izzat Daouk, the bigger takeaway is what the right partnership made possible: the chance to challenge existing processes rather than simply digitize them as-is, and build a scalable, data-driven business in the process.
A structured, phased approach to ensure seamless adoption with zero downtime.
Analysis of operational gaps and inefficiencies across departments.
Configuration aligned with distribution and multi-company workflows.
Secure data migration ensuring accuracy and continuity.
System setup for automation and reporting pipelines.
Hands-on training for employees across roles.
real-time visibility across multi-entity operations
improved customer experience through faster operations, better order tracking, and more consistent service delivery
enhanced control over inventory, sales and financial reporting – dropping the pricing error rate to 5%,
scalable infrastructure supporting business expansion and increasing user base
