Delivering Seamless Multi-Entity Operations and Customer-Centric Growth – Empowering Izzat Daouk with Odoo
Izzat Daouk is a Lebanese heritage beauty brand founded in Beirut in 1906, with operations spanning retail, distribution, and manufacturing. Structured as a group overseeing DBS (retail), IDS (distribution), and IDM (manufacturing), the company manages a diverse portfolio serving both salons and end consumers. With more than 20 branches across Lebanon, retail presence in KSA, and exports to over 23 countries, Izzat Daouk operates within a complex multi-entity environment. As the business expanded, integrating key functions across accounting, HR, sales, POS, and inventory became essential to maintain efficiency and consistency. Today, the group is evolving into a digitally integrated beauty enterprise enabling seamless operations and scalable growth.
Izzat Daouk Group
Retail, Distribution & Manufacturing
200-500
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reliance on Dynamix limited connectivity across sales, inventory, accounting, and time-consuming HR operations
absence of CRM limited visibility on customer activity and up to 70% error-rate during sales performance
separate systems across subsidiaries created inefficiencies and delays in daily operations
multiple companies required coordinated operations and consolidated financial reporting
managing POS, manufacturing, inventory, and HR across different business units increased complexity
existing tools could not support business expansion or increasing operational demands
Tailored to Izzat Daouk’s multi-entity structure and hybrid business model, Azkatech implemented a comprehensive Odoo ERP solution to unify operations across retail, distribution, and manufacturing.
across retail, distribution, and manufacturing
including centralized reporting
including customer management
including production tracking (MRP)
Accounting – Lebanese localization & multi-company structure
Sales & CRM – pipeline tracking and customer lifecycle management to reduce error rate
POS – multi-branch retail operations with loyalty and payment flexibility
Inventory & Procurement – multi-location stock management and traceability
Manufacturing – MRP, production planning, and cost tracking
A structured, phased approach to ensure seamless adoption with zero downtime.
Analysis of operational gaps and inefficiencies across departments.
Configuration aligned with distribution and multi-company workflows.
Secure data migration ensuring accuracy and continuity.
System setup for automation and reporting pipelines.
Hands-on training for employees across roles.
In the beauty and retail industry, where customer experience, online presence, and omnichannel sales are critical, digital transformation goes beyond internal efficiency rather it becomes a key driver of growth and competitiveness.
Izzat Daouk confidently chose Azkatech for the team’s expertise and consultative approach, enabling smooth implementation, strong support, and long-term scalability. Following a successful ERP implementation, the partnership evolved beyond the initial deployment. As a reflection of client satisfaction and trust, Izzat Daouk is continuing its digital transformation journey with Azkatech through a Phase 2 expansion, including:
Digital transformation from internal operational efficiency to a fully integrated customer-centric model leveraging Odoo’s flexibility and improving service quality, personalization, and overall customer satisfaction. As a result Izzat Daouk can now expand further into omnichannel sales, leverage data-driven marketing, and scale operations beyond core ERP capabilities.
real-time visibility across multi-entity operations
improved customer experience through faster operations, better order tracking, and more consistent service delivery
enhanced control over inventory, sales and financial reporting – dropping the pricing error rate to 5%,
scalable infrastructure supporting business expansion and increasing user base
