Success Story | Izzat Daouk & Sons

How Izzat Daouk Unified Retail, Distribution, and Manufacturing with Odoo

Izzat Daouk Logo

About Izzat Daouk & Sons

Founded in 1906, Izzat Daouk & Sons is one of the oldest and most respected companies in Lebanon’s beauty and personal care industry. Over more than a century, the company has built a reputation for excellence, innovation, and a deep understanding of the evolving needs of salons and consumers alike.

Their product portfolio includes cosmetics, fragrances, toiletries, styling tools, and salon furniture, making them a one-stop shop for professionals and end consumers alike. Yet behind this complex operation was a growing challenge: managing it all with outdated, disjointed systems that had reached their limits.

Under its holding structure, the group includes three major subsidiaries:​

DBS (Daouk Beauty Stores)

Retail arm offering global and local beauty brands.​

IDS (Izzat Daouk for Distribution)

Distribution company for manufactured products. ​

IDM (Izzat Daouk Manufacturing)

Manufacturing unit with a chemical production lab.

Company

Izzat Daouk & Sons

Country

Lebanon

Number of Employees

80

Website

Industry

Retail, Wholesale, Distribution

Sector

Cosmetics, Fragrances, Toiletries, Styling tools, Salon furniture

The Turning Point: Outgrowing Outdated Systems

The Solution: Why Odoo was Chosen

All in One Solution

One ERP system that could support their retail, distribution, manufacturing, and back-office operations.

Cost Effective Alternative

Lower total cost of ownership compared to Microsoft Navision and other legacy ERPs.

No Vendor Lock-in

Odoo is open, modular, and forward-compatible, which means future growth won’t be held back by outdated technology.

Proven Change Management

Azkatech’s strategy ensured smooth adoption by employees used to old systems.

Tailored for Lebanon

Localization for Lebanese accounting, payroll, and HR regulations was critical.

Deep Market Understanding

Azkatech understood Lebanese business culture and simplified complex processes.

The Results: Immediate and Impactful

The switch to Odoo, guided by Azkatech, delivered a swift and dramatic transformation, improving operations, increasing visibility, and bringing the organization together under one ERP.

Before Odoo

After Odoo & Azkatech

"There were issues on Day 1, naturally. But within 48 hours, Azkatech’s team was on-site, resolved everything, and trained our people. We never looked back."
Internal Operation Lead
Izzat Daouk

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